#0016 Kelate Charity Festival 2025

Stadium Sultan Muhammad IV, Kota Bharu, Kelantan | 17–20 September 2025

Celebrating Compassion, Culture and Community

The Kelate Charity Festival 2025 brought together philanthropy, cultural heritage, community connection, and local economic development in a meaningful four-day celebration in Kelantan. With a strong emphasis on social inclusion and community engagement, the festival provided a vibrant platform to celebrate Kelantan’s unique cultural identity while creating opportunities to support local businesses, entrepreneurs, and small and medium-sized enterprises.

Celebrating Kelantan’s Cultural Heritage

Throughout the festival, visitors enjoyed a variety of stage performances, traditional arts, cultural presentations, and multicultural showcases. These activities offered the public an opportunity to experience the richness of Kelantan’s heritage, local traditions, and community spirit while bringing people from different backgrounds together in an atmosphere of celebration and goodwill.

Beyond its cultural significance, the festival also created valuable opportunities for local entrepreneurs and businesses to increase their visibility, connect with wider audiences, build new networks, and explore opportunities for market expansion.

Through these efforts, the event contributed to strengthening community vitality while supporting sustainable local economic development.

MELILEA Supporting Health and Community

MELILEA International Group of Companies was proud to participate in this meaningful occasion through the collective presence of four key brands — MELILEA, AJOICE, I MOMENT, and FORMULA M.

The Group’s participation reflected MELILEA’s continuing commitment not only to promoting healthier lifestyles, but also to supporting initiatives that contribute positively to society and local communities.

The occasion was further honoured by the presence of Founder and Group Chairman, Datuk JP Prof. Dr. Alan Wong, who attended the festival as a distinguished guest. His participation reflected the Group’s support for charitable initiatives, community empowerment, and efforts that create meaningful social impact beyond business.

Creating a Positive and Lasting Impact

The Kelate Charity Festival 2025 was more than a community celebration. It demonstrated how compassion, culture, entrepreneurship, and collective participation can come together to create meaningful change. By providing a platform where charitable initiatives, cultural appreciation, community engagement, and economic opportunities could coexist, the festival created value that extended well beyond the event itself.

For MELILEA, being part of this meaningful celebration reaffirmed our belief that sustainable growth is not only about business achievements, but also about contributing to healthier, stronger, and more connected communities. Together, through compassion and collective effort, we can continue creating positive and lasting value for society.